Danish food processing company Danish Crown is on the verge of creating a factory base in China. According to a statement released by the co-operative slaughterhouse on Wednesday, the company is looking to build a processing and retail production plant in Shanghai.

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The company's CEO Jais Valuer believes that the beef and pork exporting company has the potential to succeed in China.

"Danish Crown is already a big and successful exporter of fresh pork and other products such as the animal's ears and tails among others," he said.

The plant in Shanghai is part of the company's plan towards 2021. Valuer admitted that this is a necessary risk for the company.

"Is this a chance we are taking? Yes, it is, but this is one of the chance we should take as a big company and try to see if we can get closer to the market and consumers," he said.

The company plans to invest nearly 300 million Danish kroner ($44 million) in the construction of the whole company.

"Consumption is moving into foodservice or restaurants similar to Europe or The US. We also see a vast increase of e-Commerce where groceries are brought and delivered at home," said Valuer. "Consumers there have also started buying retail packed products just like in Denmark."

Danish Crown was established in 1887. It slaughters an average of 22 million pigs and 700,000 cattle which are sold worldwide to over 130 countries. The company has employed over 20,000 people.

Tagschina, Danish, Danish Crown, Pork and Beef