Apple has released two new holiday ads for their Apple Watch Series 2, in hopes of boosting its popularity and sales even further.

The company may be enjoying its profits from their huge iPhone sales this year with the release of their newly waterproof iPhone 7 and 7 Plus with dual cameras, but it seems that it is actually striving to bring their smartwatch sales up and dispel rumors that it is not as popular as Apple claims.

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In the past few months, sales of all smartwatches - not just Apple's - are down by more than 50 percent. The company is now rooting that its new series of ads released on Friday will profile its Apple Watch Series 2 as "the ultimate lifestyle device."

The 10- to 16-second videos feature places from what looks like Los Angeles and Asia, a dance studio, and an outdoor soccer match. It also focuses on the special unboxing of the item, with the wearer opening it as a gift - suggesting that it would make a perfect present for the holiday season!

Mashable claimed that the Apple Watch has been leading in the smartwatch market, but the company has refused to reveal sales numbers for their device, making many doubt its popularity.

However, Apple CEO Tim Cook surprisingly assured on Tuesday via an email to Reuters that its "data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year."

"Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product's history. And as we expected, we're on track for the best quarter ever for Apple Watch," Cook explained. 

Tagsapple, smartwatch, Apple Watch, Tech, Tim Cook