China is looking to boost its tourism sector with a number of new initiatives such as developing its rustbelt regions to enhance the inflow of tourists to these areas and upgrading public toilets.

According to the newly proposed plan, the country aims for a "toilet revolution" to improve hygiene standards in China through building or renovating nearly 100,000 public toilets between 2016 and 2020. China is believed to have taken the step after receiving numerous complaints about its toilet infrastructure.

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China is looking to allocate $290 billion worth of investments in the tourism sector in four years from 2016 to 2020. The country is especially emphasizing the promotion of tourism in the northern region of the country and authorities are planning to set up "demonstration tourist bases" in the region.

It is believed that the investments will help China in increasing tourism sector's contribution to the annual economic growth to 12 percent level by 2020. Tourism sector accounted for 10.8 percent of the annual economic growth in 2015.

According to the State Council, total tourism services purchased by the country are expected to touch the $1 trillion mark by 2020. This figure translates in to more than an 11 percent annual gain in tourism revenue. China is also looking to boost private investment in the sector as well.

The Chinese government projects that domestic travelers will undertake 6.4 billion trips a year by 2020, while foreign travelers are expected to take 150 million trips. These figures are up from 4 billion trips and 134 million trips, respectively, recorded in 2015.  

Tagschina, tourism, Sanitation