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11/02/2024 10:27:59 am

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Ford is Reviving the Bronco and the Ranger

Ford Bronco

(Photo : YouTube Screenshot) Ford will be reviving two of its iconic vehicles, namely, the Ford Bronco and the Ford Ranger.

In the midst of growing interest towards big vehicles, and also with the declining price of gasoline, Ford Motor recently announced that the company is reviving two iconic vehicles: the Ford Bronco and the Ford Ranger.

Ford chief executive officer Mark Fields said that the company will the two vehicles at its facility located in Wayne, Michigan, according to Fortune. That same facility previously manufactured Ford Focus sedan, which is now moving to Mexico. Ford said that it is moving the manufacturing of the new Bronco and Ranger to the Wayne facility in order to preserve jobs.

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The Ford Ranger is currently out in foreign markets but not available in the United States. Ford said that the new Ford Ranger will hit the market sometime in 2019 and will sport new powertrain options and styling. On the other hand, the Ford Bronco is expected to roll out in 2020.

Motoring experts said that Ford is reviving the Bronco brand as part of the company's effort to capitalize on the growing buzz among enthusiasts who have always claimed the passion for rugged vehicles, as well as new customers looking for big vehicles due to the current drop in gas prices.

In a statement acquired by USA Today, Fields said, "There is so much love out there for the Bronco. If you look at that rugged SUV segment, over the last five years it's like the second-fastest-growing segment within SUVs."

Ford first introduced the off-road vehicle Bronco in 1966. Production of the rugged SUV ended in 1996, and Ford decided to replace it with the Expedition.

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