The European Showcase for Brands of China opened in the National Exhibition Center in Birmingham, England on September 2nd, 2013. The exhibition is co-hosted by the Chinese Ministry of Commerce, Zhejiang Provincial Government and Fujian Provincial Government.

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133 excellent enterprises, chosen from the key export-oriented commercial markets in China, attend the exhibition. Some famous companies from Tibet autonomous region and Guizhou Province attend the European Showcase for the first time, including Tibet Goldenhada Cashmere Co., Ltd., Tibet Lhasa Leather Co., Ltd., Guizhou Xiang Wen Native Culture Research & Development Co., Guizhou Province Ping Tang County Ethnic Crafts Co., Ltd.,etc.

Mike Whitby, the City Council Leader of Birmingham city, and other guests from British business and trading communities attended and addressed the opening ceremony.
Since 2004, the European Showcase for Brands of China has been successfully held in the Autumn Fair in Birmingham for 10 years. "It is great to note that the European Showcase for Brands of China is becoming increasingly successful with ever growing attraction to Chinese businesses," said Wang Shouwen, director of the foreign trade department of the Ministry of Commerce.

The exhibition covers 2,500 square meters. All the brands are well-known brands with Chinese characteristics. The exhibition is considered as an essential tool for optimizing trade framework, expanding bilateral cooperation and promoting bilateral trade between China and UK.

With the further development of Chinese reform and opening up, and with the development of Chinese economy, the commodity exchange market for brands of China has expanded rapidly and the internationalization level has been improved. Recent years have witnessed the development of export-oriented markets such as Zhejiang Yiwu Small-Commodities City, Jiangsu Dieshi Bridge International Textile City and Zhejiang Haining China Leather Market. Nowadays, these export-oriented markets have already become platforms for Chinese manufacturers and distributors to present import and export products, provide product information to international buyers and negotiate and trade with foreign companies.