Alibaba Invests in Augmented Reality Navigation for Cars
Ellie Froilan | | Mar 16, 2017 04:59 AM EDT |
(Photo : Getty Images) Alibaba has raised $18 million funding for WayRay to develop AR tech in cars.
Alibaba has announced its latest investment to Swiss augmented reality developer WayRay.
The Chinese e-commerce giant has raised $18 million funding for WayRay. As part of the deal, Alibaba's Banma Technologies would be working with WayRay. WayRay and Banma will develop a new system including AR navigation, driving assistant notifications, and a virtual dashboard.
Like Us on Facebook
The new tech that the two companies will produce is supposed to show navigation details at up to roughly 65 feet away. The directions will be shown on the path in front of the driver and the display will change depending on the speed and angle the car is traveling at. WayRay claims its AR heads-up displays improve safety because the navigation information, warnings, and traffic data are placed right on the windscreen.
“WayRay’s making the windscreen a new medium for information. The futuristic in-car infotainment system is the first to use color holographic technology (they were previously only green). Furthermore, the system provides a smart driving assistant that collects your driving stats and patterns, offering up a gamified system of rewards,” said Mary Lapuk, head of communications at WayRay’s R&D base in Russia.
A spokeswoman for WayRay said the companies will begin to test the cars and the built-in system by end of 2017. In 2018, it is expected that Banma's latest car models will have WayRay's AR navigation and infotainment system called Navion and will be initially launched in China.
Upon completion of the new technology between Alibaba and WayRay, the Chinese e-commerce giant could be the first to successfully build such a system into cars unless Tesla will develop it too. In February, Tesla CEO Elon Musk reportedly hinted that he might build a head-up display into the Model 3.
WayRay is not the first investment in virtual reality and augmented reality of Alibaba. Last month, it had built new funding in U.S. AR start-up Magic Leap, Inc. for US$793.5 million. In November 2016, it also invested in Infinity AR, a company based in Israel.
TagsAlibaba, WayRay, AR, Augmented Reality, augmented reality navigation, Tesla, china, Banma Technologies
©2015 Chinatopix All rights reserved. Do not reproduce without permission
EDITOR'S PICKS
-
Did the Trump administration just announce plans for a trade war with ‘hostile’ China and Russia?
-
US Senate passes Taiwan travel bill slammed by China
-
As Yan Sihong’s family grieves, here are other Chinese students who went missing abroad. Some have never been found
-
Beijing blasts Western critics who ‘smear China’ with the term sharp power
-
China Envoy Seeks to Defuse Tensions With U.S. as a Trade War Brews
-
Singapore's Deputy PM Provides Bitcoin Vote of Confidence Amid China's Blanket Bans
-
China warns investors over risks in overseas virtual currency trading
-
Chinese government most trustworthy: survey
-
Kashima Antlers On Course For Back-To-Back Titles
MOST POPULAR
LATEST NEWS
Zhou Yongkang: China's Former Security Chief Sentenced to Life in Prison
China's former Chief of the Ministry of Public Security, Zhou Yongkang, has been given a life sentence after he was found guilty of abusing his office, bribery and deliberately ... Full Article
TRENDING STORY
-
China Pork Prices Expected to Stabilize As The Supplies Recover
-
Elephone P9000 Smartphone is now on Sale on Amazon India
-
There's a Big Chance Cliffhangers Won't Still Be Resolved When Grey's Anatomy Season 13 Returns
-
Supreme Court Ruled on Samsung vs Apple Dispute for Patent Infringement
-
Microsoft Surface Pro 5 Rumors and Release Date: What is the Latest?