(Photo : Apple Store)

This event would mark the first time that Apple, Inc., one of the world's biggest mobile phone manufacturer, has made an instantaneous conferences in the United States and in China, the world's biggest mobile market, has been losing its charisma to their competitors like Samsung.

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Speculations that Apple, Inc. will announce the refreshing deal with China Mobile Ltd, the world's biggest mobile phone company by customers and the only one of China's big carriers that does not have an agreement with the U.S. tech giant, fuelled the event.

Apple, Inc. and China Mobile Ltd. did not instantly reply to phone calls and e-mails asking for comments. The top execs of the two companies met last late in July in China, reinforcing expectations that they were talking about an agreement.

Some experts, though, predicted Apple is going to unveil a product at the event and make short the waiting time Chinese consumers have had for the latest iPhone.

Sandy Shen, a research director with consultancy Gartner in Shanghai said, "I think the primary purpose of the event will be for a new product launch. Though an announcement with China Mobile is possible... I won't hold my breath."

According to research firm Canalys, Apple glided down to seventh place in the second-quarter of smartphone sales in China. Its revenue in China for the fiscal quarter that ended in June 29 decreased 43 percent from the previous period and 14 percent from the same period last year.

Apple, Inc. is anticipated to uncover a less-costly iPhone 5C at an event at its headquarters in Cupertino, California on September 10. Analysts believed that Apple needs a cheaper device to stimulate growth in rising markets such as China, where most consumers cannot afford its posh models.