To prevent YouTube users from transferring to other video-sharing websites, Google has taken initiatives to promote the production of high-quality content on the site.

The Menlo Park-based company is gambling millions of dollars that will go into making videos in a wider range of durations and formats. The company is also reportedly hiring Hollywood producers and will partner them with YouTube performers, or YouTubers as they are called, for better movie uploads.

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The move by Google, however, isn't the first time it's planed such a large investment. It had earlier invested US$100 million in an attempt to aid YouTubers create their very own channels on the video-sharing site.

Alex Carloss, head of YouTube original content, wrote in a blog post that it's now the appropriate time to make "another important investment" in the creators. He added that Google decided to finance new material from a few top creators on YouTube, helping YouTubers meet their creative hunger, as well as provide new content to millions of fans on the site.

It's well known, according to Techie News, that there's been an intense rivalry between prominent companies in the video-sharing industry for quite a while now, specifically Facebook. The social media site is allegedly tempting a few of the more notable YouTube stars into picking Facebook to share their content over YouTube.

Meanwhile, the YouTuber with the most subscribers in the world, PewDiePie, has turned off the comments on his videos on YouTube.

Swedish gamer Felix "PweDiePie" Kjellberg, who has over 30 million subscribers on his YouTube channel, previously told YouTube about users spamming his videos and being "trolls," so he took down the option of posting remarks on his videos on YouTube.

He also said that his "bros," the term he calls his fans, that are serious enough to talk to him will be able to reach him on other platforms such as Twitter.

TagsInvestments, YouTube, Youtubers, PewDiePie, video sharing, videos