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11/02/2024 09:32:52 am

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Adobe Purchases Photo-Editing Platform Aviary

Aviary

(Photo : Facebook) Aviary icon

Aviary announced Tuesday that it's been acquired by computer software company Adobe Systems.

The newly purchased company provides developers a software development kit to add photo-editing abilities to their programs. The New York City-based company has also built apps of its own, which Aviary states have received 100 million downloads.

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The apps also give advertising companies to capability to transform stickers and filters into ads. At the start of the year, Aviary said its program has been used to modify 10 billion images by its partners, including Walgreens, MailChimp and Flickr.

Chief executive officer Tobias Peggs, who joined the company at the end of 2012, said in a blog post that the service brought by Aviary's tools should not be interrupted.

Both companies, however, are toiling away on different methods to provide mixed versions of Adobe programs to developers at Aviary, such as accessing Photoshop technology, saving content to the Creative Cloud in Adobe file formats and connect "creativity across devices using the Creative SDK."

The deal was brought about by social portfolio service Behance's acquisition by Adobe a year-and-a-half ago, said Peggs.

The Aviary office was close to Behance's, and as the Aviary team started its talks with Adobe, "It became even more obvious that we should join forces, accelerate combined efforts and better serve even more app developers and even more people wanting to be creative on mobile."

While Peggs confirmed through emails that the entire team at Aviary would be migrating to Adobe, the fiscal terms of the acquisition weren't revealed.

Pegg's company had raised an accumulated amount of US$19 million in funding, US$2 million of which was from a recent debt round, since it was founded in 2007.

Aviary's investors include Spark Capital, Vision Ventures, director of the MIT Media Lab Joi Ito, angel investor Payman Pouladdej, MasterStreen founder Thomas Lehrman, LinkedIn founder Reid Hoffman and Bezos Expiditions, which manages venture investments of Amazon chief executive officer Jeff Bezos.

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