(Photo : Xiao Hong, CEO of Percect World)

On September 11^th, 2013, in the 7^th World Economic Forum "Summer Davos", Antonella Mei-Pochtler, Senior Partner and Managing Director of Boston Consulting Group, the world-famous business strategic consulting company, met with Xiao Hong, Chief Executive Officer of Perfect World, a China-based online game company. Both sides exchanged views on the current situation of China's game industry and its global developing trend.

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According to the authoritative data in "China's Game Industry Report", the total sales incomes of China's game industry in 2012 reached RMB 60.28 billion Yuan, a year-on-year growth of 35.1%. It is expected that the sales incomes of China's game industry will reach RMB 135.22 billion Yuan by 2017. Recent years has witnessed the rapid development of China's game industry, which attracted the whole world's attention. The huge internet market and enormous potential of the interactive entertainment industry have long been paid close attention to by global research and consulting institutes.

In the World Economic Forum, Senior Partner and Managing Director of Boston Consulting Group Antonella Mei-Pochtler met with CEO of Perfect World Xiao Hong, having extensive discussions on the current situation and future development of China's game industry and various opportunities it may face in the process of globalization. Boston Consulting Group, established in 1963, is a world-leading business strategic consulting company with customers from various industries and regions. Taking the opportunity to exchanges views with Perfect World, which commands world-class research and development capabilities, keeps exporting most game products for last 6 years, provides game products to over 100 countries or regions, Boston Consulting Group expected to gain further knowledge of the developing trend of the enormous interactive entertainment industry in China.

Xiao Hong introduced the developing situation of China's game industry to Antonella Mei-Pochtler and provided detailed analysis of various opportunities of the following generation of Internet entertainment industry, the current situation and future development strategies of the globalization of China's game companies and government's relevant policies.

It is learned that both sides further discussed about the potential of cooperation in related areas and reached cooperation intention.

Industry analysts say the strategic analysis of Perfect World is expected to be included in the annual report of Boston Consulting Group.