'Beijing Love Story' attracts the largest numbers of movie fans on Valentines' Day.

Watching movies has been on the "must-do" list of Valentines' Day. In light of that, a single-day box office always breaks a new record in recent years. This year, the single-day box office reaches 208 million, breaking Valentines' Day's new record. In terms of films, 'Beijing Love Story', directed by Si Cheng Chen became the box office champion that day, taking the lead with 102 million as well as breaking love films' box office record on Valentines' Day.

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"The first half part of marriage is love; the last half part of marriage is family love. The middle part between those is affair." Along with the show has been released, the classic lines of the movie have been well known online. The movie can get such a good result due to its release time, the effect of popular drama with the same name, and very good earlier stage promotion.

'Beijing Love Story' has an accurate positioning. It was originally planned to release on Valentines' Day on 2/14, but it was changed to move the time and date forward to the afternoon on 2/13. As a love movie, it could not be better to release on Valentines' Day period. Additionally, it would not be as competitive as other movies if the love movies release on the same day. The release time is the foundation of its success.

The drama 'Beijing Love Story' directed by Chen in the year before last year became a hot drama in that year. The appeal of the drama lasts to the movie with the same name. According to Ms. Chen and Ms. Tao, they are interested in watching this movie because they like the drama. Another reason of increasing the public discussion is the movies' male and female chief actors officially got married in January.

Before releasing, 'Beijing Love Story' promotes in a large scale on different media such as online and in newspapers. According to the staff, except regular advertising by cash, the movie also has resources exchange with various brands and media in the past half month. Also, except advertising, the producers make many topics for people to discuss in order to better promote the movie.