Action camera maker GoPro said Monday, it would bring three new Hero camera models to market sending its stock price to record highs.

GoPro, listed as GPRO on Nasdaq, shot up to more than $90 when markets closed Monday based on news of the new camera roll-out.

A new entry level camera called GoPro Hero with a list price of $130 leads the new parade. Also being introduced were $400 Hero4 Silver and $500 Hero4 Black models. The Hero line is touting new touch-screen modes letting users see what they're shooting while also displaying night and low-light imagery.

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Leading stock analysts Piper Jaffray and FBN Securities called GoPro a buy, raising their stock value estimates from $60 and $70 respectively to $90. GoPro debuted on Nasdaq in June at $24 per share.

All the news is good to go for GoPro that announced second quarter revenue increased by nearly 40 percent followed by a 35 percent in the next quarter. It's sales from August 2013 to August 2014 reached $1 billion, resulting in sales revenue nearly doubling in the last year.

The company has a top-rate price-to-earnings ratio closing in on 500 with a market capitalization now standing at more than $11 billion.

While other companies, notably Sony and even Polaroid, have action cameras on the market, GoPro has established itself as the market leader for inexpensive cameras designed for rough and tumble use and action pictures.

The new models are waterproof down to 40 meters, according to company officials. However, some early feedback centers around batteries with short, three hour life spans before recharging, which may prove inconvenient on shoots lasting longer than a few hours.

The price for both camera and stock appear right, though, with analysts predicting booming growth in each department.

TagsGo Pro, GoPro, cameras, action cameras, GPRO, Nasdaq, Hero4 Silver, Hero4 Black, gopro hero