JibJab Brothers Studios launched its new mobile app dubbed JibJab Messages that allows users to personalize wacky animated GIFs.

JibJab is run by brothers Gregg and Evan Spiridellis. Being in the business for 15 years, the company already has over 30 million registered users and has over 100 million visitors each year.

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The new custom GIF messaging app is only available on iOS device. JibJab Messages provides lots of stickers, GIFs and memes that can be personalized with the company's Starring You feature.

Users can import their faces or friends' faces taken from their iPhone's photo gallery right in the app and dress up the image with filters and text. Users' personalized GIFs are shareable via text, email, and social media.

Jibjab messages are free and comes with 10 free messages for first-time users. But beyond the 10 messages, users have to pay US$0.99 to post an additional 10 messages or they can subscribe per month for US$18.

The Spiridellis brothers believe the GIF messaging app has the potential to exceed the company's holiday-themed e-cards business.

According to CEO Gregg Spiridellis, JibJab is in a state of constant evolution.

"Today, messengers are king and we intend to bring pioneering, premium content and tools to that channel the same as we have done in the past," Spiridellis added.

TagsJibJab, GIF, GIF messaging app, JibJab Messages