CHINA TOPIX

11/02/2024 11:33:39 am

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Apple iPhone 6, iPhone 6 Plus China Reservations Zoom to 4 Million

China iPhone reservations hit four million in two days following regulatory approval by China's Ministry of Industry and Information Technology late Tuesday.

(Photo : Reuters) China iPhone reservations hit four million in two days following regulatory approval by China's Ministry of Industry and Information Technology late Tuesday.

Apple iPhone 6 and iPhone 6 Plus reservations in China that hit two million on the first day of offering earlier this week, zoomed to four million Friday, according to Chinese media reports.

Jingdong, a Chinese e-commerce leader, said it had taken 2.3 million reservations, the Chinese website Tencent said. China Unicom said it had taken 600,000 reservations within the first two hours of their being offered Thursday. China Mobile and China Telecom also were taking reservations along with China's top Apple retailers Sunning and Gome.

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Jingdong said iPhone 6 Plus had garnered 1.2 million reservations while iPhone 6 had been reserved by 1.1 million people.

Reservations differ from preorder sales, however. They require only the intent to buy a product. Preorders entail buying the phone and either having it shipped or picking it up at the phone outlet.

Apple's online store planned to begin preorders on Oct. 10. Actual sales were slated to begin on Oct. 17.

The iPhones that went on sale in the U.S. and many countries to great fanfare on Sept. 19 weren't launched in China then due to regulatory approval issues. China's Ministry of Industry and Information Technology issued the necessary approvals on Tuesday.

With that approval came a flood of reservations on Wednesday with Chinese retail outlets and telecom companies receiving two million reservations in the first six hours, according to China's Sina website.

Analysts noted that if all early China reservations resulted in actual sales, and additional orders were placed on the first day of the official launch, sales could exceed 10 million smartphones equalling, or surpassing, the entire number of iPhone 6 products sold in the U.S. and around the world during the weekend launch in September.

New iPhones will cost more in China. U.S. prices ranged between $649 to $849 for unlocked iPhone 6 models and $749 to $949 for iPhone 6 Plus models. Chinese prices as suggested by Apple would range from $861 to $1,122 for unlocked iPhone 6 models and $991 to $1,269 for iPhone 6 Plus.

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