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12/22/2024 09:03:59 pm

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Apple Logs Record-Breaking Sales As It Reports 39 Million iPhones Sold In Q3

Apple

(Photo : Reuters )

#Bendgate and #Hairgate appear to not have dented consumer appetite for the two flagships simultaneously launched in 10 countries by the Cupertino-based tech giant on Sept. 19.

Proof of this failure of the two tech woes to affect the sales of the iPhone 6 and iPhone 6 Plus is the $8.47 billion third quarter earnings reported by Apple on Monday.

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The 13 percent jump in earnings beat analysts' expectations as total iPhone sales for Q3 reached 39.3 million units, reports The New York Times. The two new smartphones were actually sold for only 10 days for the third quarter, with sales hitting 10 million units within the first 24 hours.

The record-breaking demand for the new iPhones is because of the larger screens offered by Apple. The iPhone 6 features a 4.7-inch display, while the iPhone 6 Plus has a 5.5-inch screen, which new users appreciate for offering a bigger space to watch movies and type messages.

"Demand for the new iPhones has been staggering ... I've never felt so great after a launch before," Apple Chief Executive Timothy Cook was quoted by The New York Times in his financial earnings call with investors.

He added, quoted by BBC, "Our fiscal 2014 was one for the record books, including the biggest iPhone launch ever with iPhone 6 and iPhone 6 Plus."

Days after the Sept. 19 roll out, videos of the iPhone 6 became viral on YouTube as several buyers complained that their smartphones bend when placed inside pants pocket. The incident became popularly known in social media as#bendgate.

This was followed by #hairgate, in which some iPhone 6 users complained that clumps of their hair were caught in the gap between the screen and the phone body.

Monday's figures confirmed that the two viral incidents failed to dampen the appetite of Apple fans for the latest iPhone models. But Toni Saccconaghi, financial analyst for Sanford C. Bernstein research, warned that the over-reliance of Apple on iPhone sales is also risky. iPhones contribute to about 70 percent of the tech giant's profits.

"Increasingly, Apple is the iPhone story," The New York Times quoted Sacconaghi, who pointed that the Cupertino-based tech giant would be vulnerable if there arises a problem in the development of a very popular product or if competition from rivals such as Samsung becomes tougher.

However, while iPhone 6 sales were booming, sales of its iPads slowed down in the same quarter to just 12.3 million units from 14 million in Q3 2013. In the same quarter, Apple sold 5.5 million Mac computers, up from 4.6 million Macs sold for the same quarter the previous year.

Apple released the iPhone 6 and iPhone 6 Plus in China on Friday, Oct. 17. While there were about 9.5 million pre-orders, there were no queues outside Apple stores in the mainland with security guards outnumbering customers, most of whom showed up to pick up their pre-ordered units. The not-so-hot reception to the two flagships, despite the offer of larger displays, is partly due to the high cost of the iPhone 6 and iPhone 6 Plus in China compared to Hong Kong prices and locally made smartphones running on Android OS that have more affordable price tags.

After Apple released its Q3 report, share prices of the company went up 1.5 percent to $101.25 in after-hours trading.

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