The popular online game Candy Crush, which has millions of global users on Facebook, will soon hit the Chinese market following the agreement signed between the game's creator, UK-based King Digital Entertainment, and China's biggest Internet firm Tencent.

Tencent will bring the popular Candy Crush game on the mainland through its Mobile QQ and Weixin Game Centers by the middle of this year, with the aim of bringing great moments of fun to its Chinese users.

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With China's 618 million Internet users as of the end of last year, Tencent was optimistic that its alliance with King Digital will further lure more users to its online and mobile services and keep it at pace with rival Alibaba Group.

Enjoyable Mobile Gaming Experience

Tencent Senior Vice-President Steven Ma said the collaboration will benefit Chinese users because of King's proven mobile gaming experience and Tencent's game operations and publishing capabilities in the country.

King's Chief Executive Officer Riccardo Zacconi, meanwhile, said his company's partnership with Tencent, which he described as having the largest mobile social networking in China, will surely make Candy Crush Saga a popular game in China.

King, which has more than 180 games, has already launched the game in Japan and South Korea and its partnership with Tencent further extends its presence in the region.

Three Games Raised King's Revenue

Aside from Candy Crush Saga, King also owns the popular games Pet Rescue Saga and Farm Heroes Saga. All three games accounted for 97 percent of the company's total revenue in the last quarter of 2013.

Most of King's games are running on Facebook, although it also offers games on Android, IOS, and other mobile platform.

King launched an IPO in March on the New York Stock Exchange, but its shares dropped by as much as 15 percent during its first trading day.

While Candy Crush Saga has been considered as a very enjoyable online game, critics claimed the game has caused billions of wasted hours, disrupting time that should have been spent working or studying.