Taylor Swift's latest album, 1989, may not have yet hit the market but everyone in the music industry is already speculating about its sales potentials, Billboard reports.

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While it's still too early to determine if her latest album could surpass the achievements of her previous album, her prospects are rising notably.

Industry insiders predict that 1989, slated for release Oct. 27, might peak between 800,000 and 900,000 sales on its first week, placing it at par with Justin Timberlake's The 20/20 Experience, which sold 968,000 sold in its debut week, Nielsen SoundScan revealed.

There's a high chance that 1989 might land at the Billboard 200 albums chart's no. 1 spot, which would give her the fourth chart-topping album in her career.

Sales outlook for the album has already been upped from 750,000, thanks to the growing preorder numbers. Exposure of her new song, "Out of the Woods," which debuted at No. 1 on the Digital Songs chart with 195,000 sold in the week ending Oct. 19 also helped increase the album's prospect.

Swift's last two records, Red and Speak Now, each raked over a million copies in its first week, which is already considered a rare feat given the declining music sales attributed to shifting preferences to online streaming.

No new title has ever made it to the one-million-sales mark this year and over all album sales fell 14 percent compared last year. Billboard magazine projects that 1989 will fetched at least 800,000 copies in its debut week.

The lack of support from country music stations, which is the US's popular radio music format, make have an effect on Swift's sales. But given her PR, brand tie-ins and a strong social media following, not to mention her viral Diet Coke commercial that ended with a pitch for her album, it might be that the former country muse could make it big with her pop crossover.

Perhaps, the biggest challenged to 1989's success would be the declining music retail industry, given that streaming services are now replacing CDs and downloads, the revenue of which could never offset the decline in album sales.

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