A master's degree student gave up high-paying job offers to work as public relations manager and press spokesman for the Shaolin Temple, reported Zhengzhou Evening News on Thursday.

Zhu Bingfan graduated from Sun Yat-Sen University, one of China's top universities, four years ago, and had received several enviable offers from large state-owned enterprises. However, he rejected the offers and decided to work for the Shaolin Temple even though he is not an ascetic.

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Zhu was made in charge of the library of Shaolin Temple where he constantly receives important visitors. He has dealt with scandals involving the Shaolin Temple as well, all in the spirit of maintaining the Shaolin Temple brand.

"Even though there are no entertainments in the temple and I have to eat vegetarian diet with monks, my life is not that hard as monks. I can enter and leave the temple freely every day. I do not have to work from 9 to 5 and can often go down the hill. I talk with monks and know that many of them are highly educated," Zhu said.

At least 50 monks study abroad in the U.S., England, Singapore, and Japan. In recent years, more and more elite minds have been drawn to the Shaolin Temple because they said it cultivates and nurtures their talents.

Zhu was hired by Henan Shaolin Intangible Assets Management Co. Ltd, which protects Shaolin's intangible assets such as trademark and brand.

Four years ago, Zhu was writing a thesis about overseas dissemination of Shaolin Culture, and he applied for surveying at Shaolin three times.

Finally, Qian Daliang, the General Manager of the management company, accepted his application and invited him to work for the company saying Shaolin Temple needs a person like him.

Zhu never thought he would be working in his hometown, but he was attracted by the Shaolin Temple.

His tutor, Professor Gao Xiaokang, touched him by saying, "there are lots of state-owned enterprises, central enterprises, and foreign companies, but there is only one Shaolin Temple. It is unique."

He has been working at Shaolin Temple since he graduated in 2010.