Another big name in fashion has sparked a lot of complaints from its customers. Lingerie brand Victoria's Secret's new "perfect body" campaign has ignited a Twitter protest.

The mega-retailer is put under scrutiny for their campaign because it sends a body shaming message.

A petition in the United Kingdom also said that the lingerie brand has set an unfair standard for the perfect body.

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The students who made the Change.org petition, Frances Black, Gabriella Kountourides, and Laura Ferris claimed that the news ads by Victoria's secret is damaging and that it promotes negative body image issues in women.

"We would like Victoria's Secret to change the wording on their advertisements for their bra range Body to something that does not promote unhealthy and unrealistic standards of beauty, as well as pledge not to use such harmful marketing in the future," the students wrote in the petition.

"Victoria's Secret's new advertisements play on women's insecurities, and send out a damaging message by positioning the words ‘The Perfect Body' across models who have exactly the same, very slim body type," they added.

The women have since then started a #iamperfect campaign over on Twitter to support their cause and promote positive body image.

Their hashtag campaign as well as the online petition have garnered a lot of attention. The petition alone has more than 4,000 signatures, people who want the brand to change and apologize for the damaging message.

The ads were for the "Body by Victoria" line. Unfortunately, it had a tagline that could be misread by a lot of its patrons.

TagsVictoria's Secret