US-based game developer American McGee thinks the Xbox One will fail in China because of the country's cultural and preferential differences with the Western market and its strict regulations.

McGee is the creator of the Alice dark fantasy series, the Grimm, and the Akaneiro: Demon Hunters game. He currently resides in Shanghai where he works as the chief of Spicy Horse Studios, according to Polygon.

Like Us on Facebook

In a Facebook post, McGee said Microsoft will pay "dearly" for its decision to launch the Xbox One in China this September. One of the reasons he cited was the availability of the Xbox One, Sony's PlayStation 4, and other console generations, via online retailers such as Taobao, the report detailed.

McGee also said Xbox One's major traction is its set-top cable box feature. However, he said the Chinese market is already flooded with this hardware. Local Chinese sellers are offering the boxes at prices lower than Xbox One's $499, with streaming content already available on PCs and mobile gadgets, the report explained.

Piracy is another big reason for Microsoft's failure in China, McGee said. In his post, the developer described China's piracy situation as "massive" and "awe-inspiring," going on to say it has the capacity to destroy even the best digital content offers, Polygon relayed.

In addition, McGee said the cultural divide between Western and Chinese consumers could hinder Microsoft's software releases in China. He said Microsoft's target clients are families from the middle and higher classes. However, he said Chinese families from these classes do not have time to play games because of their hectic school and work schedules, the report stated.

According to McGee, only consoles approved by the Ministry of Culture will be able to play games outside of China's free trade zone, which is Shanghai. He said this would mean that content for Xbox will be inferior to those available on Taobao. He also noted that Chinese consumers prefer to buy "rooted" devices when hardware or software restrictions are enforced, Polygon reported.