The Weather Channel has issued an apology to Joel Burns, a councilman from Fort Worth, Texas, after both parties got involved in a recent Twitter storm.

The controversy started when the openly gay politician sent a tweet telling The Weather Channel to use pictures of Fort Worth instead of Dallas when displaying the local weather on its app, according to the Huffington Post.

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In the tweet, the Texas City Councilman threatened to delete The Weather Channel's app if it continued to show "Dallas pics for Fort Worth."

He did not receive a reply to his first post.

Burns later tweeted an image showing The Weather Channel app being deleted from his phone.

That was the only time that The Weather Channel replied expressing regret for seeing Burns go and wishing the councilman luck on his effort to end "bullying."

Burns then retweeted The Weather Channel's sarcastic reply, leaving the public to lambast the channel's way of responding to the issue.

One user suggested firing the app's social media personnel for the "awful response."

After just a few hours of being criticized on Twitter, The Weather Channel finally issued an apology on the social media network.

It vowed to take measures to ensure that the problem does not occur again.

The Weather Channel also posted a statement on The Wrap explaining that one of its team members sent an unacceptable and sarcastic response on Twitter.

It also apologized for the incident and said that the tweet in question does not represent the company's views.

Burns, on the other hand, took advantage of the attention from the controversy to raise a small amount of money for a cause that he is supporting. 

He also created a video calling on The Weather Channel to pour $100,000 into an anti-bullying cause of its choice.

The Weather Channel has yet to respond to Burns' challenge to donate money.