Uber has announced it's joining forces with Spotify to give music lovers the option to pick what music to stream while calling for a ride. The two companies reached the deal and announced their partnership Monday.

The dual service will commence Nov. 21 in 10 cities, including Los Angeles, Nashville, New York and San Francisco, USA Today reports.

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Users only have to link their Spotify and Uber apps to enjoy the service.

Users looking for a vehicle can turn to a bar connected to music-supported cars that give them the option to choose what playlists to stream on Spotify.

And there's more...

Users also get the option to choose the playlists, either through Spotify or Uber while the ride goes on.

Uber CEO Travis Kalanick was excited about the partnership, saying the two companies will definitely personalize their passenger's experience inside the car. He called the deal a nirvana for music lovers.

This service is available for rides, except the company's car pool option, Uber Pool.

Also, only Premium account holders have the privilege to check out playlists while enjoying an Uber ride.

Meanwhile, Spotify CEO Daniel Ek, believes "having Spotify available now in your Uber car takes the Spotify experience to the next level."

Ek has recently been in the spotlight after being embroiled in an issue involving Taylor Swift after the singing sensation decided to pull out her catalog from the streaming service because of measly pay.

Meanwhile, those who don't have a Premium account with Spotify can still have a feel of how it is to use the app with Uber vehicles through a free trial.

"This potentially opens up Spotify to new customers that haven't used the service yet," said Gartner analyst Thilo Koslowski.

Uber's deal with Spotify comes just in time as the ride-sharing company keeps on scouting for cash from investors.

A Wall Street Journal article reveals that Uber's latest quest for financing could boost the company's value to US$30 billion.

TagsUber, soptify