The Apple Watch is shaping up to be one of the biggest products of 2015, according to UBS.

In a recent survey completed by over 4,000 Apple customers, ten percent said they would buy the Apple Watch now, but there is no indication of price they would pay for it.

UBS forecast 25 million sales in the first year for the Apple Watch, quite steep figures in the wearables industry. This is reflective of Apple's apparent 30 million unit orders for 2015.

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The analytics group also claim the smartwatch market could balloon to 68 million unit sales by 2018. The firm points to several Android providers entering the market, who could utilize the changes added to the Apple Watch to benefit their own product.

Apple Watch sales and longevity will all depend on the first iteration of the OS. We got glimpses of the platform at the September 9 event, showing the different new features available for customers.

It did seem like a very bare bone service - Apple heavily promoted an app that sends heartbeat and emoticons to friends - showing the company is not confident when it comes to typing on the display.

The Apple Watch also has a mechanical new UI, the digital crown. Used the same way a normal watch crown, the digital version is capable of zooming in and out of an app, to get a better look - it replaces pinch-to-zoom on the iPhone.

Critics have claimed this new crown should be used for more than just pinch-to-zoom, since zooming in on a small device is not all that necessary, especially if app developers add minimal information.

Almost all of Apple's big products have become successful, ever since the launch of the iPod. Software and services might still be a touchy subject, but when it comes to new hardware, Apple almost always wins.

The Apple Watch should be no different, but will it be a game-changer like the iPod and iTunes, or the iPhone and the Apps Store? We will have to wait and see.

TagsApple Watch, UBS, smartwatch