Pizza Hut Menu Allows Diners to Order with Their Eyes
Kat De Guzman | | Dec 03, 2014 09:10 AM EST |
Pizza Hut has a new menu and it is said to work subconsciously as it tracks your eye movements so you don't have to waste a lot of time by saying what you really want to have.
The new menu is said to be the future of dining. It is a stand-in for the paper menu and it will be selecting the toppings based on which holds your gaze the longest.
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For example, if you stare at cheese and basil the longest, the menu will then present you the choices and it will only take around 2.5 seconds for it to track what you want. The menu is said to have over 4,896 possible toppings combinations and it is being tested first in Pizza Hut restaurants located in the U.K.
Although there have been doubts about the new menu, test results run by the restaurant shows that most of the combination presented by the new system is what the customers really want. 98 percent of the people who tried the menu have been satisfied with the results and the experience.
There is also a reset button in the system and the process will start again making you want to pick another kind of pizza.
The menus are be developed in collaboration with Tobii, a Swedish company that develops technology using eye-tracking.
There are no dates released yet as to when the system will be available in the U.S. To watch the menu's promotional video, click here: https://www.youtube.com/watch?v=HRFn32N7KFY.
Tagspizza hut, subconscious menu, eye-tracking app, toppings, Tobii
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