Michigan Police Officer Scot VanSolkema and viral video maker Rob Bliss are hitting three birds with one stone ... err, make that one traffic violation ticket.

The first goal of the video is to help turnaround the very negative image of police officers amid anti-police sentiments in various U.S. cities caused by high-profile deaths of black men under the hands of white cops. The second is to get millions of hits for videos created by Bliss's company. The third is to make American motorists happy by giving them Christmas presents.

Like Us on Facebook

For a more dramatic approach, Solkema would hail drivers in Lowell to give them tickets for minor traffic violations. He then strikes up a conversation with the person behind the wheels who's expecting a ticket, until the talk leads to the hopes and dreams of the driver for the 2014 Christmas season.

Solkema then asks them what presents they want for themselves or their loved ones.

One motorist asked the cop for an electronic scooter for his 5-year-old child, and lo and behold, Solkema came up with the expensive toy!

Of course, a cop's salary won't be enough if he would play Santa Claus to motorists this Yuletide. But if the office has the Rob Bliss Creative to produce the items requested by the motorists, then it creates a perfect combination of getting a big smile from the driver captured on camera and broadcast over UPtv Network which airs uplifting TV shows.

On Tuesday morning, the video of Solkema giving away gifts and not tickets was posted on YouTube and within 24 hours it had logged 200,000 hits. By Thursday night, it has reached more than 460,000.

According to Steve Bakula, police chief of Lowell, the project pulled out 50 drivers and gave out 30 gifts worth US$7,000. The priciest is a laptop and the cheapest is a curling iron.

Tagschristmas, Michigan cop, michigan police, Christmas presents, violation ticket, Scot VanSolkema, Viral Video, Rob Bliss