CHINA TOPIX

11/22/2024 05:46:30 am

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Transformers: Age of Extinction Opens in Mainland China on June 27

TF4

Poster for TF4 to be used in China

There's hardly a doubt in anyone's mind that Transformers: Age of Extinction or TF4 will be a box office smash in mainland China when it opens on June 27 in a massive number of theaters.

The only question now is how much TF4 is going to make at China's box office, which is currently Hollywood's second largest market.

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The premier of TF4 in Beijing is being organized by China's largest movie media group, China Movie Media Group, which also announced it will open its first USA office in Los Angeles, California.

CMMG is organizing the premiere with Wanda Cinemas, China's largest cinema chain. The company said its long-standing relationships with the top 10 Chinese theater chains and China's top social network and online ticket purchasing platform, Tencent's WeChat, will help drive its promotional efforts for TF4.

CMMG is a comprehensive film group that provides a full range of movie services, including production, investment, promotion, Chinese domestic distribution and marketing.

TF4, the fourth movie in the hit Transformer series, will hold its world premiere in Hong Kong on June 19.

Hong Kong was one of the major locations for the movie. The third Transformer movie, Transformers: Dark of the Moon, made $177.3 million in tickets sales in China in 2010. It remains the second-highest grossing foreign film to be screened in China after Avatar.

The selection of Hong Kong, which is a part of Greater China, confirms China's standing as a major market for Hollywood films. China is Hollywood's second largest source of box-office revenues after the USA.

Total box office receipts in China for local and foreign films in the first quarter of this year hit $1.08 billion, more than the total for all of 2009.

TF4 is a Sino-U.S. co-production involving Paramount Pictures, film distributor Jiaflix and the state-run China Movie Channel. Its classification as a Sino-U.S. co-production means the movie's producers are allowed to take a bigger share of box office earnings.

China's film market has maintained a growth of 30 percent each year and has become the world's second biggest box office market.

CMMG is the only company in China that has exclusive resources covering technology in new media marketing for film release, box office monitoring, pre-show ads and in-theater promotional campaigns.

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