CHINA TOPIX

12/22/2024 10:36:36 pm

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China's Presence at 2014 FIFA World Cup: On and Off the Field

(Photo : blog.reuters.com)

In just two days, the 2014 FIFA World Cup is set to take off with a bang in Brazil and people from all over the world will be descending upon the nation in a flurry of soccer passion.

While some countries will be watched closely for the impact they have on the soccer field, China's influence will be felt most heavily not in the arena but in the business side of things at this year's World Cup.

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That's right, China's stamp is on most of the soccer fan apparel and souvenirs which are available in Brazil.

Taking it one step further, this year's mascot, Fuleco, was manufactured by Kayford Holdings Ltd, which is a Chinese company based in Hangzhou. The company is the official licensee of the FIFA 2014 Brazil World Cup for the mascot, meaning any accessories, 3D figurines, key chains, and party products are produced by Kayford Holdings Ltd.

Of course, China's influence will be taken to the soccer fields as well because this year's official match ball, the Adidas Brazuca, also bears a 'made in China' tag. The ball was developed by a Chinese company in Shenzhen and tested worldwide before being sent for the official launch in Brazil.

Several scoreboards in arenas in Brazil come from suppliers based in China, as do national flags for fans attending games, attire for fans, and everything in between from trains to help ease traffic congestion to solar panels for stadiums.

Although China's soccer team may not bear a heavy presence at the 2014 FIFA World Cup, the nation itself is undoubtedly making its influence felt in more wide-spread and creative ways.  

So whether on the field, in the streets of Brazil's top cities, or in the stands as stadiums are filled with fans wearing official soccer attire, the term 'made in China' will be heard loud and clear. 

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