Americans Will Finally Have the Flat White as Starbucks Adds it to Core Menu
Dino Lirios | | Jan 05, 2015 10:09 AM EST |
(Photo : Wikipedia)
Beginning on Tuesday, Americans will be able to order a "flat white" at Starbucks. According to Eater, they describe the move as a bid for the coffee chain to regain credibility among the most elite coffee drinkers.
The Flat White is an espresso-based drink that was created in Australia in the 1980s. This past year, it has started to garner an American following.
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A company spokesperson from Starbucks said that their version will be different, as it will be made from two ristretto espresso shots. These shots are smaller and more concentrated, afterwards being topped off with whole milk steamed to a "micro foam."
The definition and process of making the drink is not universally accepted though. Food writers around the globe are trying to tease out the subtle differences between flat whites, cappuccinos, and lattes.
The new offering appears to be Starbucks' way of attracting more sophisticated and elite coffee drinkers. Their campaign began late last year when the coffee chain opened its first "Reserve Roastery," an upscale facility in Seattle that offers premium drinks.
The new drink has been available in the United Kingdom (UK) since 2010. Starting January 6, it will be available across all American locations.
The Flat White is not a limited edition drink though. Instead, it will be joining Starbucks' "core menu."
It has also made its name throughout Europe where it has earned a reputations as the coffee choice for hipster. While the worldwide fame is readily apparent, the only thing not clear is whether or not the Americans will similarly adopt the drink.
According to one leading news website, the Australian's are already pretty confident in claiming victory, saying that, "Americans will soon be able to enjoy a real coffee."
Americans though may turn the tables by commenting on Australia's suffering beer situation, as their primary beer Foster's is a nearly flavorless beer that has long been marketed as "Australians for beer."
TagsFlat White, Starbucks
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