CHINA TOPIX

11/02/2024 01:32:06 pm

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Apple Surpasses $15 Billion Apps Store Sales in 2014

apps-store

Apple lost $25 million in lost sales with its 11 hour store outage.

Apple has broken another sales record in 2014, this time on the Apps Store selling over $15 billion digital apps. The previous record in 2013 was for $10 billion app sales, but Apple has reportedly jumped by 50 percent this year.

This would put Apple's total app sales near $40 billion, a huge number considering $25 billion came in the last two years. It also puts a lot of pressure on Apple to make 2015 even bigger, which will no doubt be the case with the huge iPhone 6 adoption.

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However, the new adoption in Southeast Asia also presents an app price rate issue, something Apple has already touched on with the price decrease in China to $0.16 (1 CNY).

In Europe, Norway and Canada, the price has been increased by 15 percent, following new VAT rules forcing Apple to take VAT from the customer's home country, rather than where Apple is based in Luxembourg.

apple-numbers
(Photo : Apple)

Apple had another announcement on U.S. jobs, claiming it created 1 million; 627,000 connected to the iOS ecosystem, 334,000 from Apple's spending and growth and 66,000 from its own employment.

Those numbers are quite large, but the amount of app developers directly involved on iOS is massive, considering Apple could take groups from Google, Yahoo and Microsoft - all three have contributed to iOS in the past year.

On Jan. 1, Apple counted over half a billion app sales in a single day. Even though this is a special day for apps sales, it shows a huge spike in growth coming in 2015, potentially surpassing $40 billion in app sales in one year.

Android, on the other hand, continues to straddle along with the same mixed success. Google is still not allowed to bring its own apps store into China, meaning it is missing out on a lot of profit, and app piracy rates continue to surpass iOS.

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