CHINA TOPIX

11/02/2024 03:36:29 pm

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Windows Phone Completely Irrelevant in Developed Regions

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New statistics show the slow death of Windows Phone in developed regions, as Microsoft looks to hit more budget markets.

Windows Phone is dying a slow death in developed countries like the U.K., Italy, France, Spain, Canada and the U.S., with the only growing European country being Germany.

It follows a barren market for Windows Phone flagships in 2014, alongside more of a push into budget smartphones. The price for these new smartphones targets developing nations in Latin America, South-East Asia, Africa and Russia.

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Market share in North America fell from 4.3 percent to 3 percent between 2013 and 2014, in Europe it fell from a high 9.8 percent to 8.3 percent. Statistics are unknown for developing nations, and whether Microsoft has actually noted any large growth.

Windows Phone has failed to win over the Chinese market, dropping from an already low 2.7 percent to 0.6 percent in one year. Chinese mobile owners seem more interested in domestic Android skins, offering more regional applications.

Japan, South Korea and Brazil all don't seem to like Windows Phone much, although India and Indonesia both look interested in the platform. Microsoft's even lower end feature phones are more intriguing for Indian buyers, who know the Nokia brand.

Even though Windows Phone may find a new home in developing nations, it does not bode well for app developers, who will need to make low-memory applications for the large budget demographic, alongside making less money per app sale.

Android has continued worldwide domination in the mobile platform chart, while Apple also enjoyed success in countries like China, Japan, the U.K. and the U.S.

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