A product unveiled at CES 2015 at Las Vegas is for moms and dads that want to protect their babies at all times, especially when they're out and about driving.

A company called Voxx introduced a car accessory called Baby on Board that allows a parent to place a weight-sensing module underneath his child's baby seat.

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The module automatically alerts a parent via a Bluetooth connection to a key fob about the child's presence in the car should the parent inadvertently leave the child behind.

Voxx CEO Tom Malone said Baby on Board is a great investment priced at just US$59.95.

"We believe this simple, affordable and easy to use solution will help bring peace of mind to parents and caregivers," he said.

According to a non-profit group called Kids and Cars, at least 38 children die annually from being left inside vehicles. Back in 2013, 44 children died from being left unattended in vehicles.

TagsCES technology conference, car's baby seat, child, children, Reminder, bluetooth, Voxx, Baby On Board