According to the Sina Technology news, Yahoo has announced it is going to offers the Yahoo Email users the "short, sweet and memorable" Yahoo ID by July 15, 2013. Yahoo ID account such as Emily@yahoo.com will be issued to other users if the account is inactive in the past 12 months.

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Jay Rossiter, Yahoo's senior vice president for platforms, says, "A Yahoo ID is not only your email address, it also gives you access to content tailored to your interests - like sports scores for your favorite teams, weather in your hometown, and news that matters to you."

The company said in a blog post: "it was freeing up the dormant email IDs to give its current and new users the opportunity to sign up for the Yahoo! ID they've always wanted."

In the middle of July in this year, users can apply for IDs of their choice, and will find out which one they have got by mid-August.

This act helps to attract new users and keeps current active users. Furthermore, the company is also giving inactive users the opportunity to retain them by sending them the "We want you back" titled email with the contents - "All you have to do is log on to any Yahoo! product before July 15^th."

Yahoo is trying to attract more users to its products like Flickr, mail, weather and search. "The Yahoo email ID also gives an user access to tailored content like sports scores for your favorite teams, weather in your hometown, and news that matters to you," said Jay Rossiter.