CHINA TOPIX

12/24/2024 09:12:42 am

Make CT Your Homepage

Taylor Swift Makes a Business Move and Trademarks "This Sick Beat"

VS Fashion Show

(Photo : Reuters) Singer Taylor Swift gestures towards Lily Aldridge (R) as she presents a creation during the annual Victoria's Secret Fashion Show in New York November 13, 2013.

Taylor Swift is not only one of the world's most popular singers but she has also become a very smart businesswoman.

Taylor has reportedly trademarked several phrases from her October album 1989. Some of the trademarked phrases include, "This Sick Beat," "Nice to Meet You. Where You Been?" and "Party Like It's 1989."

Like Us on Facebook

She has trademarked everything from clothing and ornaments to public appearances under "This Sick Beat", which is a lyric from her song "Shake It Off" included in her 1989 album.

Some people might think that it is a bit overkill by the pop singer, but it's a good way for singers to earn from their merchandise business. For many musicians, album sales and streaming are no longer the best ways to make money in their career.

What some might not know is that these days, one of the most dominant sources of income for many musicians is through merchandise sales. Selling t-shirts, hats, stickers and other items become a profit-but of course, only if there aren't knock-offs and fake ones that might compete with the originals.

It might be a bit silly that a big artist like Taylor would trademark phrases from her songs on different platforms, however, what Taylor is doing is something that every artist usually does and that is ensuring that she's the only one who gets to profit off of her work.

Now that Taylor has trademarked the phrases, nobody else can make T-shirts or hats or mugs that has "This Sick Beat" on them. So even if it does seem silly, Taylor still made a smart business move.

Real Time Analytics