Can the iPad Pro Bring Apple out of Tablet Slump?
David Curry | | Feb 08, 2015 07:02 PM EST |
Apple is now looking at a later launch for the iPad Pro.
Apple's iPad sales have been in decline for four straight quarters. It failed to win any fans with the new iPad Air 2 and iPad Mini 3, both small improvements on the previous generation.
To win new tablet fans, Apple is reportedly working on a new tablet, the iPad Pro, a 12.9-inch iPad with stylus and business application support. This could be Apple's first big move into the enterprise world with tablets.
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There's plenty of reason for Apple to want to target the business sector with tablets, considering how well the Surface Pro 3 did in 2014 and how the $800 to $1200 convertible PC range is hot stuff right now.
The question is will Apple go far enough on the software side to invoke a big customer draw to the iPad Pro? Currently, Apple separates its OS X and iOS platform pretty heavily, only integrating them for calls, SMS and other continuity features.
To interest business users, Apple may integrate at least some of the OS X features onto the iOS platform, or simply ship the iPad Pro with OS X or iOS options.
Apple may also be able to fit some hefty specs into the iPad Pro and run iOS, making it a good tablet for business services looking to integrate with mobile applications. IBM and Apple already launched 20 mobile applications for iPads and iPhones, showing the appeal of mobile apps for business.
The iPad Pro will most likely come for $100 or $200 more than the iPad Air, which is $200 more expensive than the iPad Mini. Apple is reportedly designing a stylus and keyboard for the iPad Pro, definitely looking to compete with Microsoft on the Surface Pro.
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