A protest in Tokyo on Saturday demanded an end to Valentine's Day, claiming that public displays of affection are "terrorism" and scored the "passion-based capitalism" of the yearly day of romance.

Followers of the group "Kakuhido," which means the Revolutionary Alliance of Men that Women find Unattractive marched through the streets of the Japanese capital's Shibuya district, waving banners that read "Smash Valentine's Day."

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Puzzled looks from passers-by greeted the killjoy group with about 10 followers in all, grumpily chanting that people should not be "duped" by the schemes of chocolate makers.

The chairman of Kakuhido, Mark Waters, said the Japanese society is addicted to capitalism, one of the signs is Japan's tradition of men receiving chocolates from women as a token of affection. He added people are profiting from Valentine's Day so the group has decided to fight the "love capitalists."

A protester, wearing sunglasses and a white helmet with a pink cloth covering his mouth, said his group's name is a parody but it does have a stern message.

In previous protests, Kakuhido followers zeroed in on housewives who dominate Japan's future as their powerless husbands work all day.

The group's "Smash Valentine's Day" protest, which targeted commercialism, drew little sympathy as they marched through the streets, ignored by Shibuya's crowds, after their leader reminded marchers of police rules, including a ban on hate speech.

On its Web site, Kakuhido said "oppressive" chocolate confectioners are pushing the blood-soaked plot of Valentine's Day, in a cranky attack on all that is fuzzy and warm about the day of hearts.

In Japan, Valentine's Day is big business for the confectioners as, traditionally, men receive chocolates from the women in their lives -- from work colleagues to bosses and partners.

Men pay back the favor four weeks later on White Day, another sappy Japanese holiday started by chocolate-makers in the 1980s to keep the demand for the sweet stuff.

Kakuhido also vowed to protest White Day and Christmas.