Catching the international media's attention is a new craze called "mamading" in Mallorca, Spain where two alleged British girl were caught on camera performing sexual acts in return for a free drink in a night club in Magaluf.

"Mamading" is a game localized in the area where bars encourage girls to perform sex acts in exchange for free alcohol. It came from the Spanish slang "mamada" which means "fellatio."

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The first girl was an 18-year-old blonde performing a marathon of oral sex to 24 different men. According to witnesses, the girl who was thought to be British was told by the party organizers that she would win a 'holiday' if she did such acts.

Thinking that she would actually go on a holiday vacation if she obeyed, the 'Magaluf Girl' then did the act and was told afterwards that what she won was a £2 cocktail drink named "the Holiday".

After being bombarded with criticisms in the social media, the 'Magaluf Girl' is currently in hiding and had deleted her social network accounts because of the shame she received.

Meanwhile, a new 'Magaluf Girl' appeared in YouTube in the latest 'mamading' session held at Carnage Bar in Magaluf where a brunette performs the act on two men while others urge her for more action while filming the scene.

Several women's rights group condemned such games stressing issues about alcohol consumption which makes women more vulnerable to exploitation.

"The exact circumstances are unclear but we are very concerned about girls and young women being coerced or exploited in situations where they are potentially vulnerable for example through alcohol consumption," Katie Russel, spokesperson for Rape Crisis, told reporters.

In a statement, Spanish mayor Manuel Onieva of the Municipality of Calvia expressed his "total rejection and absolute indignation" of such acts portrayed in Spain has called for police intervention to eliminate similar incidents to happen in the future.

Tagsmamading, Spain, Mallorca, Majorca