AT&T is offering a new gift for all GigaPower fiber optic subscribers. Either pay $30 extra per month on top of the $70 for the 1 Gbps internet or get barraged with personalized ads.

It's part of a new program by AT&T to try and gain internet user data, something that might not be allowed under the new plans by the Federal Communications Commission if broadband is reclassified under Title II common carrier.

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In some ways, it's similar to Amazon's own Kindle Fire price differential. This allows users to pay $25 more to own a Kindle Fire without annoying ads on display.

On the other hand, AT&T pushes this further by scouring through browser data to offer personalized adverts.

"For example," AT&T explains on its site, "if you search for a car online, you may receive an email notifying you of a local dealership's sale." This is similar to Google's type of targeted ads, albeit more basic.

AT&T claims most are opting for the advertising model, which isn't surprising since the $30 per month extra is hard to swallow for anyone living on a budget.

Even if customers opt-out of the advertising option, it might not stop AT&T from peeking in and storing personal data on the user. It just won't share that data or offer advertising.

This lack of control is what's really worrisome. Google has always been an advertising model but even if a customer pays for the extra privacy, it doesn't necessarily mean anything will change in terms of data being stored on AT&T servers.

Several privacy advocates argue AT&T shouldn't be allowed to offer ads on top of Google's own. AT&T has opened the floodgates for more broadband providers to try this type of privacy incentive to ramp up their own profits.

TagsAT&T, FCC, personalized adverts, fiber optic, GigaPower