Fifty Shades Fades Fast But Still Number One Against Weak Competition
Christian George Acevedo | | Feb 23, 2015 07:33 AM EST |
Actors Dakota Johnson and Jamie Dornan (L) arrive for the screening of the movie 'Fifty Shades of Grey' at the 65th Berlinale International Film Festival in Berlin February 11, 2015. REUTERS/Stefanie Loos
Fifty Shades of Grey's mystique still keeps moviegoers titillated, propelling it to remain No. 1 on the box office, although its box-office receipt dropped by 70%.
The biggest flop this week, though, was the highly awaited sequel to 2010's Hot Tub Time Machine. The film was heavily marketed and promoted and yet it only grossed US$5 million on its opening weekend, landing the seventh place, far away from its predecessor who landed the third spot on its debut weekend, grossing US$15 million.
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Kevin Costner's second feel good movie to premier within four weeks, McFarland USA, earned a modest US$11 million, but not bad for a budget of US$17 million. It will only take a few days until the film recoups its production expenses. The film, nevertheless, earned positive reviews
Landing on the fifth spot is the Can't Buy Me Love re-tread The DUFF (updated for the 2010's with gender reversal and gratuitous Ken Jeong casting). The film's earning, US$11 million, for its debut week already more than earned its US$9 million budget, making it a profitable, if not a box office venture.
American Sniper, which already grossed US$319 million in domestic box office, remains on the top, despite declining sales. The film managed to add US$10 million to its gross this weekend just US$17 million away before it becomes the highest grossing film for 2014.
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