People may trash the Kardashians and call them names all they want, but there is no denying how well built their empire is, thanks to matriarch Kris Jenner. 

Kris may be considered the best momager ever. She knows how to properly market what she has and has made E! realize that they cannot afford to lose her and her family. 

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According to Page Six, E! wants to keep the Kardashian's show running for four more years and is going to pay a whopping US$100 million.

Since Kim's sex tape with then-boyfriend Ray J leaked back in 2007, Kris has successfully turned her family's headlines into huge amounts of cash. She seized being under the spotlight by immediately accepting an offer from E! to do their own reality show, "Keeping Up With the Kardashians," which also aired in October of that year.

After nine seasons of their hit show and four spinoffs, it's quite obvious that E! needs the Kardashians as much as the Kardashians need them and can you really blame them?

The Kardashians seem to continuously and effortlessly make headlines, which is good for publicity and promotion. For instance, just when people seem to start getting sick of Kim, she does a 180 and graces the front cover of Vogue, which refreshes the Kim fever.

Her personal Instagram account has also become a source of news and updates about her and their family, with everyone from entertainment websites to high-profile news outlets updating the rest of the world about her every move. And now that Kim is married to Kanye West (worth US$28 million and US$30 million, consecutively, according to Forbes), the possibilities are limitless. 

E! knows that if they don't hold on to the Kardashian-Wests, other networks will scoop them up in a blink. 

Fortunately for the family, Kim isn't their only source of income now.

After working her way through the modeling world, Kendall Jenner is now one of the most in demand models of the moment. The stunning 19-year old conquered New York Fashion Week by walking the runway for big fashion designers such as Diane von Furstenberg, Marc Jacobs and Oscar de la Renta. On top of that, she has landed major contracts with beauty giant Estée Lauder and creative director, Karl Lagerfeld. 

Meanwhile, Kris' youngest daughter, Kylie has also become a staple in celebrity news, which can be credited to her rumored relationship with rapper Tyga, who is 8 years her senior.

It was just last week when Amber Rose had a Twitter war with Khloe Kardashian and Kanye West which stirred up the publicity involving Kylie and easily pushed her further into the spotlight. 

Kim, Kendall and Khloe may be the only ones who seem to be always under the spotlight, but Kourtney and Khloé are also considered assets to their family. Khloé has been working for E! as a "Fashion Police" host at red carpet events, while Kourtney continues to manage their store Dash, which serves as a very legitimate excuse to create their various spinoffs.

It's no secret that Kris faces harsh backlash every single day, and while it seems like she has more haters than fans, there is no denying that Kris, who continues to prove that she's smart about her investments, is the best momager to have.

TagsKris Jenner, Keeping Up With the Kardashians Renewed, Kris Jenner Multimillion Deal