CHINA TOPIX

10/31/2024 11:34:33 pm

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After Estée Lauder, Kendall Jenner Signs to be the "New Face of Calvin Klein"

Model of the moment Kendall Jenner has reportedly been signed to be the "new face of Calvin Klein!"

According to a report by New York Post's Page Six, the "Keeping Up with the Kardashians" reality star is now the face and body of the American fashion house's underwear line.

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The 19-year old supermodel, who has been an avid user of the brand, has expressed her support since last year, often posting selfies of her wearing Calvin Klein underwear on her Instagram account and even tagging their official account.

Kendall is speculated to be following the controversial "Baby" singer Justin Bieber's footsteps, who, before he was officially announced to be the spokesman for Calvin Klein Jeans, also posted a series of pictures of him sporting Calvin Klein briefs.

The singer, who has been linked romantically to Kendall, has effortlessly generated huge publicity for the label after he appeared in a commercial with 31-year old Dutch model Lara Stone. The tremendously successful campaign was met with criticism from fans who wondered whether Justin's body was Photoshopped.

The campaign was later on edited and recreated by several celebrities and models including comedian David Walliams, Lara's husband.

Meanwhile, Kendall has already landed a huge contract with Estée Lauder and has been extremely busy modeling for Balmain and Chanel. Well, it seems like the darling of this year's Fashion Week in Paris is not only taking over the modeling world. With this new Calvin Klein deal, she seems to be gearing up for complete industry domination. 

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