Multi-talented Natalia Kills went on a bizarre and unnecessary rant against an X Factor New Zealand contestant on Sunday's episode. She accused 25-year old Joe Irvine of attempting to rip off her husband and said "we have a doppelgänger in our midst."

Most people believe that imitation is the sincerest form of flattery but Natalia Kills wasn't the least bit amused with the young hopeful who she thought strongly resembled her musician husband, Willy Moon. 

Like Us on Facebook

Harshly criticizing the contestant, she said, "As an artist who respects creative integrity and intellectual property, I am disgusted at how much you've copied my husband," and asked Joe if he values and respects originality.

Natalia continued to accuse the man of copying her husband and pointed out that he had imitated him "from the hair to the suit." Natalia, who was supposed to be mainly critiquing his singing, focused instead on Joe's appearance and described his look as "disgusting," "cheesy" and even told the already embarrassed contestant that he was a "laughing stock."

But it didn't stop there, her husband, who was also a judge, echoed her opinions and called Joe "cheap and absurd." The audience disagreed with the married couple and showered the judges with "boos" for insulting and bullying Joe. Despite the loud boos, however, they seemed to have no change of heart and no realizations of what they just said and continued to say, "You make me sick. It's absolutely disgusting. You have no identity. I can't stand it. I'm ashamed to be here." 

While Natalia and Willy are ashamed of how Joe decided to dress himself up, there are a growing number of people who are demanding that they be ashamed of their behavior. However, Natalia appears to be far from apologetic, as she took to Twitter, not to explain what she said but to simply express her love and gratitude to fans, who, supported her "passionate opinions." 

Meanwhile, other X Factor New Zealand judges are speaking out about the incident. Singer-actor Stan Walker called Natalia a bully who needs some humbling, while All Saints' Melanie Blatt said that she wasn't cool with what happened last night and told Natalia, "you're a tw**."

After the show, a Facebook profile was immediately setup asking the studio to fire the 28-year old singer over her treatment of Joe. Within hours, it already gained 56,000 likes. Another petition with the same aim was also made at Change.org, which as of now has 67,000 signatures.

Fortunately, the petitions were granted, as Mark Weldon, the chief executive of MediaWorks had just announced that the couple had been fired over the unacceptable comments they made. He explained that, "while the judges on X Factor are expected to provide critiques of the performances, we will not tolerate such destructive tirades from any of the judges."

While so many people are angered by Natalia and Willy's comments, Joe, seems to be taking the high road and not letting the currently "most hated couple in New Zealand" affect him. He posted a selfie on his Twitter account and captioned the photo, "In the words of Lili last night why you gotta be so rude don't you know I'm human too."

Watch out for the two new judges that will join the show next week.

TagsX Factor New Zealand, Natalia Kills, Willy Moon, Natalia Kills Willy Moon Fired, Joe Irvine