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12/22/2024 10:04:53 pm

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‘Furious 7’ Gets A Boost From Social Media, Targets US$115 Million Opening

Vin Diesel

(Photo : Reuters)

Upon its weekend opening on Easter, "Furious 7" is estimated to rake in US$115million, dubbing it as the biggest April opener ever.

If the estimates will follow through, it will surpass the Box Office opening of "Captain America: Winter Soldier" at US$95 million. The "Fast and the Furious" franchise are known to have a US$2.4 billion in profit from its worldwide release of "Fast & Furious 6" which earned US$238.7 million domestically and a total of US$788.7 million on its worldwide release.

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The tracking of the movie has given its management a fair estimate of their profit; however, it's the social media that went straight up in talking about the movie, giving it a boost in no time.

According to Deadline, statistics showed that RelishMix counts at least 299 million "Fast & Furious" Facebook fans, an additional 29 million Twitter followers, 415 million YouTube views and at least 122 million views on its website.

Unlike celebrities such as Jennifer Lawrence, Shailene Woodley and Kristen Stewart, who refuse to promote their own movies online, the cast of "Fast &Furious" franchise even took to their personal accounts the job of promoting their movie and posting news which fans may find helpful and interesting.

According to Paul Dergaradedian, Rentrak's senior analyst, he thinks that the targeted profit will even increase due to additional factor of Paul Walker's untimely death and exit from the latest of the franchise.

According to Rope of Silicon, Paul Dergaradedian also added, "I wonder, is it an X factor or is it a morbid curiosity and interest in seeing Paul Walker on screen as well as seeing what Universal and director James Wan did, bringing in Walker's brother's to complete the film." Vin Diesel and Michelle Rodriguez also introduced the new trailer of "Furious 7" which can also be seen in Rope of Silicon website.

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