Tinder, matchmaking mobile app, ventures into online shopping now.

Tinder's Kwoller is the latest app that allows users to choose through various clothes and buy them eventually by swiping the page through outfits. If the users are interested in certain clothes, they would just swipe it on the right direction. It also display on the screen the brand and price of each item.

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Kwoller is a play in the word koala.

Tim Bernal and Brian Louko, founders of Kwoller, combined their knowledge for fashion and financial backgrounds to create an easier and creative approach to online shopping.

Both Bernal and Louko observed lots of apps that took desktop experience and used a small space which results to terrible online shopping.

"We knew simplification is a recurring theme in mobile and saw a huge opportunity to simplify mobile shopping," Bernal added.

Kwoller allows the users to decide and does not allow buying the items directly. Users are being redirected to brand's websites to discover various clothing options using an aggregation tool which sorts out brands like Forever 21, Banana Republic, and Urban Outfitters.

It also familiarizes with the users' preferences in time and makes suggestions accordingly.

The app's focus currently on women's fashion but also planning to expand to cater men's clothing needs and other related area of fashion.

They are plotting a plan to target a demographic to make shopping a social event.

Kwoller allows the users to swipe up as well to share their success on shopping on different social media networks like Twitter.

TagsTinder, Kwoller, online shopping, shopping app, online dating, Fashion