Google to Remove Free Label on Games upon EU Commission Request
Marco Foronda | | Jul 19, 2014 12:18 PM EDT |
(Photo : reuters.com)
There will be no more games with "free" label.
Google will no longer put free label on their online games. The company will properly label their apps in Google Play so game with in-app purchases will not be under the list of "free" app.
The changes of Google on its online games are in response to European Union's meetings.
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European Union Commission stated its concerns on how Apple and Google display freemium apps to consumers. EU is sets new rules which aims to make app developers more transparent and create new regulations for kids to avoid making accidental purchases.
In a statement released by EU Commission, it mentioned that it "had made real progress" in their effort to deal with its concerns regarding how companies handle in-app purchases.
EU Commissions disclosed that Google is about to make "a number of changes" which include the removal of word free from games using in-app purchases.
Also, Google will set out guidelines which discourage developers from selling directly to young ones and changing the default settings of each in-app purchases for improvement.
Google will roll out the changes by the end of September.
Apple and Google were asked by EU officials to break down on freemium apps.
Viviane Reding, EU justice commissioner, said that they had concerns over misleading games presented to consumers and if game developers were targeting children to make in-app purchases.
Google received praises from the commission while Apple Inc. seems less cooperative and had "no firm commitment" to do the required changes.
TagsFreemium Apps, Apple Inc., European Union Commission, games, Google Play, In-app purchases, Smatphone
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