A mobile app will soon allow coffee lovers to order their favorite Starbucks coffee.

Starbucks' Chief Digital Officer Adam Brotman told tech website Re/code that customers can place coffee orders using a mobile application to be released towards the end of the year.

Starbucks Corporation will test the mobile service in an undisclosed market later this year. No specific date on when they'll roll out the mobile app.

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“We will do this and we will get it right,” Brotman said.

The aim of the mobile service is to retain business from customers that might flee due to long lines at the counter. The mobile service avoids long lines when ordering coffee.

Starbucks has tried out the app in their model store in Seattle. Broman said the app also tells the time it takes for various brews to cool. 

Starbucks said advance ordering using the app could help boost customer loyalty among its 10 million customers.

Broman said they are joining the growing numbers of services that use mobile app for advance ordering. Loyal Starbucks customers have been asking the company for this kind of mobile service for the past few years.

Tagsmobile app, Starbucks, coffee, Tech, pizza hut