Chinese smartphone manufacturer Xiaomi is planning its first Indian launch in New Delhi on April 24, the same day LG is planning to announce the LG G4 at London and New York press events.

Simply named 'i', the new product brand has seen Xiaomi going to new lengths to create the cheapest device possible. Word on the street is the device might cost under $60, but feature decent specifications.

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Xiaomi CEO Lei Jun, co-founder Bin Lin and VP of international Hugo Barra, will all be attending the New Delhi event. This is the first time Xiaomi has chose India over Mainland China, meaning the device might be tailored to the region.

Even though Xiaomi already has a foothold in the Indian market, it's nowhere close to the levels of Micromax, Karbonn, Spice Mobile and Samsung when it comes to customer adoption.

Xiaomi launched the Redmi and a few other devices in India last year, gaining over one million orders in the first week. It has not updated sales in the region since the first week, but we expect steady growth given the excellent price-to-performance ratio Xiaomi delivers.

India is all for cheap devices running Android, with devices like the Moto G, HTC Desire 816 and several other devices in the $80 to $120 price range. Some high-end devices like the OnePlus One and Nexus 5 have also received a good amount of popularity in the region.

Xiaomi has not detailed what it's going to be announcing in New Delhi but it's clear the Indian market is considered second to Mainland China for the company. Considering in the next five years we might see India overtake China on smartphones bought, now is a good time to become integrated.

Instead of competing with Apple (that has near to no market share in India), Xiaomi will be competing against local favorite Micromax and Samsung. This seems like easier competition but Micromax has ingrained its identity into the Indian market, making it hard for a Chinese company to walk in and steal away millions of customers.

TagsNew Delhi, Mi Phone