The Amazon Fire smartphone goes on sale July 25 exclusively under AT&T.

Fire, Amazon’s first smartphone, can recognize millions of objects at the press of a button.

Its 2D images looks like 3D and it easily connects users to live tech support.

Fire has its own pros and cons that either drive people to buy or avoid it.

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Amazon's smartphone contains Firefly, an onboard app that scans objects or listens to songs and is able to find them on Amazon's app store.

Also, it includea Dynamic Perspective that makes flat images appear 3D on the 4.7 inch screen display. It allows users to see different angles of the image in different ways.

Dynamic Perspective also follows a users eyes and has four cameras on each corner.

Users can scroll up and down web pages, hail app menu options and view alerts via tilting the phone.

Fire has 12 months of prime service for free. For US$99, users can stream thousands of songs and movies.

On the other end, Fire is quite heavy due to the four cameras up front. It weighs 5.6 ounces and is heavier than Samsung Galaxy S5.

Fire's battery only lasts for seven hours.

Because Fire is the smartphone flagship of Amazon, users won't find any Google services like Gmail and Google Drive.

Amazon Fire  costs US$199.

TagsAmazon, amazon fire phone, fire phone, gadget, Tech, Samsung Galaxy S5