Researchers have identified that the shape of the drinking glass has a big impact on the way a person drinks. It was found out that people who drink from straight glasses tend to drink less, than people who drink from curved glasses. The next time one wants to take part in a Bottoms-up competition, remember to pick a straight glass!

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The study was conducted by researchers and analysts from University of Bristol and Alcohol Research Group. They also found out that they can further slow down the speed of consumption of beverages, by marking the volumes on the glass. This prompts the drinker to drink less as the drinker is now aware of the quantity that s/he has drunk so far.

In order to conduct the study, two groups were formed - 80 women and 80 men each. They were further differentiated into sub-groups based on whether their glasses had volume markers or not.

They found that the group which had glasses with volume markers drank slowly and consumed less beverage, compared to the other group, which has unmarked glasses, according to WWMT.

The researchers also conducted an experiment in a pub, where they studied the different drinking patterns based on the shape of the glasses. The pubs were asked to serve their beverages in curved and straight glasses. At the end of the study, it was concluded that when the pub served drinks in curved glasses then their sales were higher compared to time period when they served them in straight glasses, as stated by NY City.

University of Bristol's researcher Dr. Angela Attwood said that, at the conclusion of the study, it was inferred that even minor changes like the shape of the glasses and volume markers affect the way people drink. Attwood expects that their research can aid people to make correct judgement about how much they ought to drink, based on how much they have already consumed so far.

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