It seems the key to increasing your flock of faithful is rock n' roll marketing.

In the case of a Catholic priest in Campanillas, a district in the city of Malaga in Spain, that marketing gimmick is the flamenco.

Ever since Fr. Jose Planas Moreno began dancing the flamenco with "provocatively" dressed female parishioners, attendance at his Sunday masses has jumped from an anemic 7.5 percent in 2002 to a massive 49 percent today.

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Those are results any Catholic priest would die for given the relentless worldwide drop in mass attendance.

Father Pepe, as he is better known to his adoring parishioners, is 66-years-old and the parish priest of the Nuestra Senora del Carmen church.

He dances the sevillanas, a traditional dance native to Seville very similar to flamenco, before the start of every mass he officiates. Seville is the capital city of Andalusia.

As he walks down the aisle towards the altar, female parishioners flock to his side to partner him in the flamenco.

While Father Pepe and his partners dance aggressively, other parishioners stomp their feet and clap their hands to electrify the dance.

Sevillanas is a partner dance first learned by those who want to later dance the flamenco. It is easier to master than the flamenco and is a favorite dance during fiestas and ferias.

Sevillanas has been described as a dance with a flirtatious and joyous flair. It is normally danced to lively and loud music.

Father Pepe's non-traditional method of keeping his parishioners hooked on his masses has made him an Internet star.

The Roman Catholic Church hasn't voiced its disapproval of Father Pepe's flamenco masses.