Media streaming giant Netflix, Inc. is currently discussing expansion plans to the Chinese market with the help of entities like Chinese online broadcasting companies BesTV and Wasu Media Holding, Co. Netflix eyes China's online video market, which today is worth approximately $6 billion.

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An interview by the Wall Street Journal with BesTV New Media Co. vice president Xu Feng reveals his interest in partnering up with Netflix. "We would love to cooperate with Netflix considering its global influence," Feng said. "But we need to take note of the obstacles, including policy restrictions on foreign online content," he added.

It is no secret that one of the biggest obstacles Netflix will have to face in China is the Red Dragon's rather comprehensive and strict censorship policies. While China is quickly becoming one of the world's most avid consumers of films and video media today, the country does have stringent rules against violent and sexual scenes, something that could significantly affect Netflix's chances of scoring high customer satisfaction ratings within the region.

China's censorship policy could mean trouble for popular Netflix shows like "House of Cards", "Orange Is the New Black", or even "Daredevil." Of course, Netflix is already gaining popularity in the country, but most consumers could only watch it through proxy servers. Thankfully, shows like "House of Cards" is available in video platforms like Sohu.com.

However its expansion plans in China might go, there is no denying Netflix's fame locally. The video streaming company's market valuation has topped at $37 billion, with its chart-topping subscribers numbering more than 62 million people. Nevertheless, the company still has even bigger dreams, with hopes of boosting worldwide subscribers to 20.9 million by the end of the first quarter, a strong leap from 12.7 million just a year before.

In a letter to Netflix's shareholders, CEO Reed Hastings and CFO David Wells has this to say: "Progress has been so strong that we now believe we can complete our global expansion over the next two years, while staying profitable, which is earlier than we expected."

Tagsnetflix, videos